JOB DESCRIPTION: The Marketing Technology, AI and CX Manager will lead the development and optimization of the marketing technology ecosystem to enable personalized, data-driven consumer experiences across paid, owned and earned channels. The role bridges Media, CX, CRM, analytics, AI and digital capabilities to drive growth and customer engagement. Key Responsibilities MarTech Strategy & Platform Management - Develop and execute the MarTech roadmap aligned with media, CRM and CX objectives. - Evaluate and implement emerging marketing technologies, AI solutions, and automation tools. - Partner with IT, Data, and Product teams to ensure platform integration and scalability. AI Planning & Insights - Leverage AI to automate reporting, analysis, and opportunity identification. - Build automated dashboards and real-time insight generation frameworks. - Drive predictive analytics and next-best action recommendations. Customer Data & Audience Management - Support CDP, CRM and audience management capabilities. - Enable audience segmentation and personalization at scale. Campaign Automation & Journey Orchestration - Design and optimize omnichannel customer journeys. - Drive lifecycle marketing programs across email, push, SMS, WhatsApp, web and app channels. Digital Ad Intelligence & Competitive Benchmarking - Monitor competitor activity across search, social, programmatic and video channels. - Develop benchmarking frameworks for share of voice, digital presence and campaign effectiveness. - Translate intelligence into actionable media and CX recommendations. Media, Personalization & Activation - Enable audience-first media activation through advanced data and technology capabilities. - Drive omnichannel personalization by connecting media, CRM and CX activations. GEO (Generative Engine Optimization) / AI-SEO - Develop strategies to improve brand visibility across AI-powered search and answer engines. - Drive optimization for ChatGPT, Copilot, Gemini, Perplexity and other AI search experiences. - Identify opportunities to drive incremental traffic and engagement through GEO initiatives. Measurement, Governance & Compliance - Develop KPI frameworks and performance dashboards. - Ensure data privacy compliance, governance and vendor management. Measurement, Governance & Compliance - Develop KPI frameworks and performance dashboards. - Ensure data privacy compliance, governance and vendor management. Preferred Qualifications. - 6–10 years of experience in MarTech, CRM, Digital Marketing, CX or Analytics. - Experience with Salesforce Marketing Cloud, Adobe Experience Platform, GA4 and similar platforms. - Knowledge of AI-powered marketing tools, GEO/AI-SEO, competitive intelligence platforms and predictive analytics. Key Competencies - Customer-centric mindset - Strategic thinking - Marketing technology expertise - AI and data-driven decision making - Cross-functional collaboration - Stakeholder management Success Measures - Increased automation of reporting and insight generation - Improved customer engagement and journey performance - Incremental traffic from AI-powered search ecosystems - Enhanced competitive intelligence and media ROI - Successful adoption of AI-enabled marketing capabilities The base pay for this position is N/A In specific locations, the pay range may vary from the range posted. JOB FAMILY: Product Management DIVISION: ANI International Nutrition LOCATION: India > Mumbai : BKC Building ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Yes, 20 % of the Time MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Summary
Lead development and optimization of the marketing technology ecosystem for personalized, data-driven consumer experiences across paid, owned and earned channels, bridging media, CX, CRM, analytics, AI and digital capabilities. Preferred: 6–10 years in MarTech, CRM, Digital Marketing, CX or Analytics; experience with Salesforce Marketing Cloud, Adobe Experience Platform and GA4.
Responsibilities
Develop MarTech roadmap; implement AI/automation tools; partner IT/Data/Product; automate reporting and dashboards; predictive analytics; support CDP/CRM/audience management; design omnichannel journeys; lifecycle marketing across channels; competitive benchmarking; GEO/AI-SEO for AI search; KPI frameworks; data privacy compliance and vendor management.
Qualifications
6–10 years in MarTech, CRM, Digital Marketing, CX or Analytics; experience with Salesforce Marketing Cloud, Adobe Experience Platform, GA4; knowledge of AI-powered marketing tools, GEO/AI-SEO, competitive intelligence platforms and predictive analytics; 20% travel.
Experience requirements
6–10 years of experience in MarTech, CRM, Digital Marketing, CX or Analytics.