We're hiring for our partner company, an early-stage startup building an AI coworker: an agent that lives inside a team's everyday tools and actually gets work done. They need a Head of GTM to take it to market. You'll own the story, the first customers, and the first real revenue. This is a founding role and a hands-on one. You'll write the positioning, run the early sales calls, and build the engine that brings in the next hundred customers. Later, you'll hire the team around it. The role is remote-friendly anywhere in the US, and hours that overlap with Pacific time will make the founder very happy. If you've taken a technical product from zero to paying customers and want to do it again from day one, read on.
About the company
The company is building an AI coworker for teams. It joins the tools a team already uses, picks up context, and handles real work across them. It knows when to act, when to ask, and when to stay quiet. You'll join a seasoned founder and a founding team who spent years building technology in the services world. They watched clients ask for agents long before anyone could deliver them, so they know where the real demand is. The team is small on purpose. The engineers are building fast. Now the company needs one person to own how the product meets the market.
Responsibilities
Own positioning and messaging. Decide who this is for, what problem it solves, and how we say it
Define the ICP, then prove it or drop it with real conversations and real data
Run pricing and packaging experiments. Learn fast from what buyers actually pay for
Build outbound from scratch: lists, sequences, first calls, and a clean handoff from founder-led sales
Land the first design partners and turn them into paying customers, references, and product feedback
Close the first real revenue yourself
Stand up a demand-gen and content engine: launches, writing, demos, and showing up where buyers already are
Work side by side with the founder and the founding engineers. Bring what customers say back into the product
Set up a simple GTM stack and the few metrics that tell us what is working
Hire and lead the GTM team once the motion is proven
Our Culture & Values (read before applying)
We move fast. We take ownership. We work with AI, not against it. And we expect everyone to bring ideas, not wait for instructions.
There are no daily checklists, no micromanagement, and no corporate politics. You get autonomy, trust, and a small team that's always ready to help you grow. Here, impact matters more than titles, and curiosity matters more than seniority.
If you want to level up fast and see your work in real users' hands, welcome aboard.
Requirements
You've taken a B2B product from zero, or close to it, to its first paying customers. You closed a real share of those deals yourself
You've sold technical products: AI, developer tools, APIs, or B2B SaaS bought by technical teams
You're comfortable with technical buyers. You can run the demo, follow the architecture questions, and know when to bring in an engineer
You've owned positioning, ICP, and pricing work, not just executed someone else's plan
You're a player-coach. You write the emails, run the calls, and build the process yourself
You use AI tools in your own daily work, and you can tell real agent value from hype
You work well from a fuzzy brief, decide with data, and show results in weeks, not quarters
Excellent written and verbal communication; you can explain the product to a skeptical buyer and the pipeline to a founder without a slide deck
Nice to have
You were one of the first GTM hires at a startup that went on to raise or scale
Experience selling AI agents, automation, or workflow tools
Product-led growth alongside a sales motion
You've built a content or community engine that created real pipeline
A network among engineering leaders, ops leaders, or startup founders
You've hired and managed SDRs or AEs before
Benefits
A founding seat. You own go-to-market and shape how the company sells
Founding equity
A direct line to the founder and the founding engineers, with no layers in between
Remote anywhere in the US, ideally keeping hours that overlap with Pacific time
The tools you need to run real GTM experiments
A small, experienced team that trusts you to run your own work
The chance to build and lead the GTM team as the company grows
Summary
Own go-to-market for an AI coworker: positioning, ICP, pricing, outbound, and first revenue. Requires B2B zero-to-first-customers experience, technical buyer sales, and player-coach execution. Build demand generation, content, and GTM stack; close first deals and later hire the team.
Responsibilities
Own positioning, messaging, ICP, pricing, and packaging; build outbound and demand-gen/content; land design partners and close first revenue; work with founder and engineers; set up GTM stack and metrics; hire and lead GTM team
Qualifications
Taken a B2B product from zero or near zero to first paying customers and closed a real share of deals; sold technical products such as AI, developer tools, APIs, or B2B SaaS; comfortable with technical buyers and demos; owned positioning, ICP, and pricing; player-coach; uses AI tools; works from a fuzzy brief; excellent written and verbal communication
Experience requirements
Taken a B2B product from zero to first paying customers; sold technical products; owned positioning, ICP, and pricing; player-coach; uses AI tools in daily work
Benefits
Founding seat; founding equity; direct line to founder and founding engineers; remote anywhere in the US; tools for GTM experiments; small experienced team; chance to build and lead GTM team
