Everlywell is a digital health company pioneering the next generation of biomarker intelligence—combining AI-powered technology with human insight to deliver personalized, actionable health answers. We transform complex biomarker data into life-changing insights—seamlessly integrating advanced diagnostics, virtual care, and patient engagement to reshape how and where health happens.
Over the past decade, Everlywell has delivered close to 1 billion personalized health insights, transforming care for 60 million people and powering hundreds of enterprise partners. In 2025, an estimated 1 in 94 U.S. adults received an Everlywell test, solidifying our spot as the #1 at-home testing company in the country. Fueled by AI and built for scale, we’re breaking down barriers, closing care gaps, and unlocking a more connected healthcare experience that is smarter, faster, and more personalized.
We are looking for a Director, Consumer Growth (AI-Native) to own paid and organic acquisition for the Consumer business and build the agent infrastructure that runs it. This is a hands-on role: you will set strategy across paid social, paid search, SEO, and organic, then build and operate the AI agents that execute media buying, creative iteration, and reporting with limited day-to-day human direction. You are the person who decides what the agents do, builds the systems that let them do it, and steps in when they can't.
You will turn growth opportunities into sharp commercial hypotheses, test them fast, and decide what deserves investment and scale, grounded in customer needs and unit economics. Secondarily, you will extend this same approach into new revenue vectors for the business: fast prototypes, landing pages, and fake-door tests that validate commercialization ideas before we commit real investment.
What you'll do:
Build and operate the AI agent infrastructure for growth
Design and build the agent orchestration layer that runs paid media with limited human direction, using tools such as Grokbot, Ryze, Claude, and platform-native AI (Advantage+, Performance Max, automated bidding).
Build an AI-assisted creative engine that generates, tests, and iterates ad concepts at high volume, within healthcare advertising policies and compliance standards.
Define what agents own outright, what needs human review, and how failures get caught, and stay close enough to the work to prototype and troubleshoot it yourself.
What success looks like:
In the first 90 days
Audit paid, organic, and tracking; deliver early efficiency gains.
Stand up the first agent-run workflows for campaigns or creative, with clear human checkpoints.
Establish the pod's operating model and a prioritized experiment backlog.
What you bring:
10+ years in growth or performance marketing, including 5+ years managing paid social and paid search directly in-platform.
A track record managing multi-million-dollar media budgets against CAC and payback targets.
Hands-on experience building or orchestrating AI agents or automation for campaign management, creative production, or performance analysis, with examples you can walk us through.
Experience owning organic channels (SEO, content, or organic social) alongside paid.
Strong command of growth economics and measurement, including incrementality testing and post-iOS attribution.
Experience leading small, capable teams and managing agencies.
BA/BS or equivalent experience.
Nice to have:
Experience advertising in healthcare, telehealth, pharma, or another regulated category.
Experience with DTC subscription or repeat-purchase businesses.
Experience launching 0-to-1 products, landing pages, or fake-door tests to validate new revenue ideas.
You may be especially well suited in this role if you are:
A growth leader who has owned a media budget end to end and wants to run it through AI agents instead of a traditional team.
Someone who has built or deployed AI agents for real operational work, not just experimented with them.
Equally comfortable inside an ad account, a prompt or agent config, and an executive strategy discussion.
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Summary
Own paid and organic acquisition for the consumer business, managing $5M+ across Meta, TikTok, Google and Bing plus SEO and AEO/GEO against CAC and payback targets. Build AI agent infrastructure for media buying, creative iteration, and reporting. Requires 10+ years in growth marketing with 5+ years hands-on paid social and search.
Responsibilities
Build and operate AI agent infrastructure for growth; own and scale paid social, paid search, SEO, AEO/GEO and content; manage $5M+ media budget against CAC, ROAS and payback targets; lead incrementality testing, attribution and MMM-informed planning; manage agency and freelance partners; prototype new revenue vectors; lead small high-output pod
Qualifications
10+ years in growth or performance marketing, including 5+ years managing paid social and paid search directly in-platform; track record managing multi-million-dollar budgets against CAC and payback targets; hands-on AI agents/automation experience; experience owning organic channels; strong command of incrementality testing and post-iOS attribution; experience leading small teams and managing agencies
Education requirements
BA/BS or equivalent experience
Experience requirements
10+ years in growth or performance marketing, including 5+ years managing paid social and paid search directly in-platform; track record managing multi-million-dollar media budgets