About the role
AI Infra Summit is the leading full-stack AI infrastructure event, bringing together hyperscalers, silicon vendors, AI labs, data center operators, and enterprise adopters across the entire ecosystem. With our 10th anniversary in 2027, and plans for expanding our audience, we're scaling our digital marketing campaign to increase both revenue, but also the right blend of job titles and companies in the room.
Key responsibilities:
Paid media
Plan, launch, and optimise paid campaigns across LinkedIn, Google, Reddit, Meta and other channels, from awareness to registration conversion
Own budgets, bidding, audience targeting, testing, and retargeting
Report on cost per registration and return on spend, and shift budget quickly toward what works
Design the customer journey from paid media through to optimised landing pages and onwards. Adapt and refine these journeys throughout the campaign.
Lead generation and audience growth
Use AI tools to identify website visitors, enrich leads, and feed targeted outreach
Build campaigns aimed at priority audience gaps, and design audience strategies around prospecting, remarketing and lookalike audiences.
Work with the rest of the marketing team so digital activity supports commercial goals
Analytics and insight
Build reports covering traffic, funnel performance, attribution, and audience mix
Turn data into clear, commercially useful insights for the marketing team and for sponsor-facing reporting
Collaboration
Partner with the Content Marketer, designers, and external agencies to deliver integrated campaigns
Support the 365 marketing calendar, connecting pre-event, onsite, and post-event digital activity
What we're looking for
3+ years in digital marketing, ideally in B2B, events, or tech
Proven results running paid campaigns across multiple platforms
Confidence with analytics and reporting upwards, including GA4 and spreadsheets
Practical SEO experience and a clear point of view on how AI search is changing discovery
Commercially minded, and comfortable managing multiple priorities
This role is a hybrid role, working 3 days in the London office.
Summary
Run paid campaigns across LinkedIn, Google, Reddit and Meta from awareness to registration, owning budgets, targeting, testing and landing-page journeys. Build reports on traffic, funnel and attribution and grow priority audiences. Requires 3+ years in digital marketing with proven multi-platform paid results, GA4 and SEO experience.
Responsibilities
Plan, launch and optimise paid campaigns across LinkedIn, Google, Reddit, Meta from awareness to registration; Own budgets, bidding, targeting, testing and retargeting; Report on cost per registration and return on spend; Design customer journey to landing pages; Lead generation and audience growth; Build analytics reports
Qualifications
Proven results running paid campaigns across multiple platforms; Confidence with analytics and reporting including GA4 and spreadsheets; Practical SEO experience and point of view on AI search; Commercially minded, comfortable managing multiple priorities
Experience requirements
3+ years in digital marketing, ideally in B2B, events, or tech